They tried working with leasing agents in the past with no success. To market, follow-up on, and lease properties in their portfolio, 3Z was piecing together different tools and staffing solutions. Each new listing brought on more chaos. They tried to answer as many calls as possible using FiveStreet with Google Sheets to track leads, but they still didn't have enough manpower to work them effectively.
Like many other property management companies operating on tight margins, 3Z didn’t have room for additional people or expensive tooling. 3Z searched for a better way to lease their properties. They needed to replace the incomplete tools they were using and remove operational burden from their team.
3Z's goal was to double their portfolio by the end of 2022, but leasing operations was a major bottleneck. 3Z's property manager was spread thin with her day-to-day work outside of leasing, including rent collection, handling tenant and client communication, evictions, and maintenance.