HomeRiver relies on local realtors to set up properties, taking photos, collecting data, enabling self-tours, creating condition reports, pricing reports, and writing marketing descriptions. This approach leverages the realtors' knowledge of the local real estate market, ensuring that properties are marketed effectively and priced appropriately.

However, in its fastest growing markets, HomeRiver has faced challenges keeping up with the number of homes that need to go live in any given month. This has required significant management resources to ensure that its network of realtors is consistently meeting its high standards.

HomeRiver desires streamlining its operations and improving its realtor network. Open to investing in technology tools that help to automate and streamline the property setup process. Overcome property setup challenges and continue to grow its business in a sustainable and profitable way.